Generative AI, Salesforce, and 2024: What Lies Ahead?

Generative AI, Salesforce, and 2024: What Lies Ahead?

So you thought generative AI and OpenAI’s ChatGPT were just another hyped word? Just another trend? And you also thought that it would all fade away? But here’s the truth: Generative AI is here to stay! It’s not a trend or just another hyped word, in fact, it is now part of our daily life. […]

Einstein Copilot In Marketing Cloud: AI-Powered Assistant Boosting Productivity

Einstein Copilot In Marketing Cloud: AI-Powered Assistant Boosting Productivity

Dreamforce 2023 is over, but the fever is not yet gone. The Einstein Copilot has created a buzz around the Marketing Cloud as well. How does Salesforce Marketing Cloud benefit from a generative AI-powered conversational assistant? It is not only Einstein Copilot but Einstein Studio too created equal buzz which lets you customize your Einstein […]

Dreamforce’23 Key Takeaways: Rise Of AI With Trust

Dreamforce’23 Key Takeaways: Rise Of AI With Trust

Have you missed Dreamforce’23? Don’t worry we are here to cover Dreamforce’23 interesting updates in San Francisco. Salesforce once again proved that it is the one driving AI in the industry. Yes, it was the biggest AI event ever!!. This Dreamforce is all about Data + CRM + AI + Trust. This time it’s more […]

Salesforce Innovation In SlackGPT: Slack AI, Slack Lists And New Automation Capabilities

Salesforce Innovation In SlackGPT: Slack AI, Slack Lists And New Automation Capabilities

Dreamforce 23 is just a week away and Salesforce announced new Slack product innovations- Slack AI, Slack List, and new Automation capabilities to boost productivity. These features may be part of product demonstration at Dreamforce, the annual conference next week. In the NYC World Tour, Salesforce announced SlackGPT, and now it has revealed three of […]

New Salesforce AI Innovations In Field Service

New Salesforce AI Innovations In Field Service

Salesforce announces AI innovation in Field Service just a few weeks before the Dreamforce’23. Salesforce Field Service is the extension of the service cloud only. With the AI innovation in Field Service, businesses will benefit from productivity, drive revenue, and gain customer satisfaction. In the blog, we will discuss the Salesforce Field Service GPT, and […]

Einstein Studio (BYOM): An AI Solution To Your Business Problems

Einstein Studio (BYOM): An AI Solution To Your Business Problems

Salesforce announces the general availability of Einstein Studio, a BYOM solution that solves all your business problems with the power of AI in sales, service, marketing, commerce, and IT applications. Bring Your Own Model (BYOM) initiative is to accelerate AI adoption in the Salesforce ecosystem. The glimpse of AI we are experiencing in the real […]

What’s New In Salesforce’s Latest Commerce Innovation

What’s New In Salesforce’s Latest Commerce Innovation

New Commerce Innovations from Salesforce have opened up new revenue streams in Sales, Service, and Marketing in the commerce cloud. With the power of AI, Data, and CRM companies can generate revenue with newly announced capabilities like Pay Now, Snapchat, Reorder Portal, and order support. In the blog, we will check out what innovations are […]

How Outsource Salesforce Cleans Up Your Dirty Data

How Outsource Salesforce Cleans Up Your Dirty Data

The systematic process of restoring or wiping unreliable, improperly formatted, or obsolete data from a dataset is Data Cleaning.Dirty data resulting in errors, inconsistencies, and inaccuracies, can create significant challenges for organizations.There are several ways for data to be duplicated or incorrectly labeled when merging different data sources. In this blog today, we will uncover […]

Salesforce Trailblazer DX’23: Key Announcements

Salesforce Trailblazer DX’23: Key Announcements

The Salesforce world is currently abuzz with the exciting releases announced at TrailblazerDX ‘23. Salesforce’s TrailblazerDX event is one of the biggest events in the Salesforce calendar. It brings together Salesforce admins, developers, architects, and others to showcase their innovation skills and drive innovation in their businesses using the Salesforce platform. This year’s event was […]

Salesforce Joins The Bandwagon, Introduces Einstein GPT

Salesforce Joins The Bandwagon, Introduces Einstein GPT

Recently, Salesforce has shared several teasers on Twitter announcing the arrival of Salesforce’s own AI Generative tool, EinsteinGPT. The CRM leader will make the official announcement at the TrailblazerDX ‘23 (March 7 &8, 2023). Though it is not confirmed now how Salesforce will integrate the GPT model into its ecosystem, but the teasers shared by […]

Marketing Cloud Implementation Boosts ROI by 300%: Forrester Study

Marketing Cloud Implementation Boosts ROI by 300%: Forrester Study

According to the latest study by Forrester Consulting Conducted on behalf of Salesforce, Market Cloud Implementation in companies has generated a return on investment (ROI) of 299% over the last three years. In this study, Forrester evaluated the cost savings and business benefits of five companies using Marketing Cloud. The report also revealed the following […]

Salesforce And Walmart Join Forces To Enhance Local Fulfillment For Retailers

Salesforce And Walmart Join Forces To Enhance Local Fulfillment For Retailers

Continuing to bring flexible Commerce Cloud innovations for retailers, Salesforce has now teamed up with Walmart Commerce Technologies to help retailers with technologies to supercharge their local pick-up and delivery options for shoppers everywhere and sustain in this hybrid shopping world. As a result of the partnership, Salesforce Commerce Cloud retailers can now access Walmart […]

Salesforce introduced new Commerce Cloud solutions for automakers to reimagine online sales

Salesforce introduced new Commerce Cloud solutions for automakers to reimagine online sales

Making the year’s first announcement, Salesforce launched new solutions in Commerce Cloud to enable the automotive industry to redefine the way they sell online. Available from Spring 2023, The new solutions in Commerce Cloud with the unique capabilities of Automotive Cloud will help automakers and dealers to supercharge the digital car buying experiences. Speaking about […]

3 ways Marketing Cloud Innovations drive success at times of economic crisis

3 ways Marketing Cloud Innovations drive success at times of economic crisis

The recent Marketing Cloud innovations unveiled at Dreamforce 2022 include new capabilities that help businesses drive success in a cookieless future and tighter budgets. Powered by Salesforce’s real-time data platform, Salesforce Genie, these innovations include automation, intelligence, and real-time data capabilities that empower businesses to thrive in the tough economy. And to make the benefits […]

Salesforce Announces New Automotive Cloud

Salesforce Announces New Automotive Cloud

Salesforce brings focus to the automobile industry, by introducing Automotive Cloud. It integrates with Driver360, one of the 13 industry-specific solutions, to allow the associated companies to make the most of their data. Right now, the automobile industry is amidst a turbulent time brought about by the introduction of electric vehicles and direct-to-consumer models. “But […]

Salesforce Announces Flow For Industries

Salesforce Announces Flow For Industries

In the wake of Dreamforce 2022, Salesforce has announced Flow for Industries. It is an expansion of the Flow product suite that will help industries automate their daily processes with fewer resources. According to Salesforce, industry-specific automation can greatly help businesses, especially in times of inflation, supply chain disruptions, and labor shortages. The tools are […]

Salesforce Winter ‘23 Release – A quick glance at the new features in Sales & Service

Salesforce Winter ‘23 Release – A quick glance at the new features in Sales & Service

The Salesforce Winter ‘23 Release preview showcases all the new features Salesforce has come up with this winter. The release that will be available from the 17th of October onwards, has some new features that we’re excited to unfold for you. Salesforce has included new innovative and thoughtful solutions to help businesses solve and scale […]

Salesforce introduces Salesforce Easy for SMBs to boost productivity and cut costs

Salesforce introduces Salesforce Easy for SMBs to boost productivity and cut costs

Salesforce brings Salesforce Easy, a new subscription plan to woo SMBs with simplified offerings for Service, Sales, and Marketing. The new entry-level solution aims to support SMBs with a flexible and resilient platform built on Salesforce’s innovative technology to prepare them to adapt and scale with changing market needs. Salesforce Easy includes CRM features and […]

Go headless with Composable Digital Storefront by Salesforce

Go headless with Composable Digital Storefront by Salesforce

Salesforce has launched its Composable Digital Storefront, a new way for businesses to create and offer a more personalized shopping experience. The Composable Digital Storefront is a headless commerce solution that allows businesses to make changes to their site with speed and agility without causing any disruption in buyers’ shopping experiences. In addition to that, […]

Salesforce launches the next generation of MuleSoft

Salesforce launches the next generation of MuleSoft

Recently, Salesforce announced the next generation of Mulesoft that combines automation, integration, and API to automate workflows easily. As the demand for automation surges in 90% of companies, integration roadblocks to automation also arises because of the increased data and system management challenges. Apart from that, whenever new systems are added, or business specifications change. […]

HDFC and Salesforce join forces to reimagine the customer lending lifecycle

HDFC and Salesforce join forces to reimagine the customer lending lifecycle

Recently, Salesforce announced that HDFC, the leading mortgage lender in India, will leverage Salesforce to deliver a digital-first experience to customers. Realizing the importance of AI, the renowned Financial conglomerate is looking to build the next-gen integration infrastructure to enable easy connectivity between backend and frontend systems, including Salesforce. With Salesforce’s best-in-class products, HDFC aims […]

Automation Demand is on the rise: New Salesforce Study

Automation Demand is on the rise: New Salesforce Study

A new study from Salesforce and Vanson Bourne finds that Automation demand has soared upwards in 90% of companies. The study revealed that, with increased uncertainty in current market conditions, businesses are turning to Automation to drive immediate value to their critical business processes. The CRM leader, Salesforce, conducted a global survey of 600 CIOs […]

Salesforce for Financial Services: Expanded Offerings for banking, wealth management, and insurance

Salesforce for Financial Services: Expanded Offerings for banking, wealth management, and insurance

A Salesforce survey recently revealed that almost 78% of banking customers make their first contact with the bank through a website or app. This data reveals customers’ growing interests in digital experiences across the banking, wealth management, and the insurance sector. Sadly, financial services institutions are not able to anticipate the customer needs in this […]

Salesforce Connections 2022: Key Highlights

Salesforce Connections 2022: Key Highlights

The Salesforce Connections 2022 event just got over!Like every year, this year also, the event has unveiled new innovations, along with tips and inspiring notes from industry leaders. This year, Salesforce Connections 2022 was held on June 8-9 in Chicago and witnessed a huge turnout of marketers and commerce professionals from all over the world. […]

Salesforce partners with TikTok to engage Commerce Cloud merchants with shoppers

Salesforce partners with TikTok to engage Commerce Cloud merchants with shoppers

Recently, the CRM leader Salesforce announced its partnership with Tiktok, a popular social media platform to enable Salesforce Commerce Cloud merchants to engage with the Tiktok community. Salesforce is investing in this partnership to help businesses reach the vast community of social media shoppers by advertising and making their products more discoverable to the shoppers. […]

Salesforce and AWS team up to help Non-Profits with open source offerings

Salesforce and AWS team up to help Non-Profits with open source offerings

The two cloud computing giants, Salesforce and Amazon Web Services (AWS), have entered into a partnership to bring Data Lake for Non-profit Cloud, an open-source technology solution powered by Amazon to help Salesforce Nonprofit Cloud customers. With this joint venture, organizations will now be more capable to leverage and transform their Salesforce Nonprofit Cloud data […]

What’s new in Salesforce Flow Automation Suite

What’s new in Salesforce Flow Automation Suite

Recently at Trailhead DX conference 2022, the CRM maestro, Salesforce, announced new innovations in Flow Automation Suite. In its constant endeavor to help companies automate their repetitive and mundane processes, Salesforce revamps Salesforce Flow with new features that will enable them to create workflows that can quickly automate complex processes on Salesforce 360 Platform. With […]

Salesforce acquisition Update: Troops joins Salesforce in a definitive pact

Salesforce acquisition Update: Troops joins Salesforce in a definitive pact

In the latest acquisition by Salesforce, Troops.ai signs a definitive agreement to be a part of Slack, a Salesforce company. The deal is expected to close towards the second quarter of Salesforce’s fiscal year 2023 upon the settlement of some conditions yet to be agreed on. Given that Troops have been a long-time partner for […]

Salesforce introduces a new low-code toolkit to deepen Slack integration

Salesforce introduces a new low-code toolkit to deepen Slack integration

At the recently concluded Salesforce Developers Conference Trailhead DX 2022, Salesforce launched the Salesforce Platform for Slack, a new toolkit for developers to build Slack first automation and apps powered by Salesforce data. With this low code toolkit, Salesforce enables developers to build custom apps on Slack by pulling data directly from Salesforce thereby connecting […]

A guide to all the major Salesforce products in a nutshell

A guide to all the major Salesforce products in a nutshell

The megacorp Salesforce previously had two main products viz, Service Cloud and Sales Cloud, when it started out. But today, Salesforce has a host of products, each designed to offer industry-specific solutions to businesses across every domain. Naturally, this assorted product range with coming-of-age technology and innovative features has been helping businesses connect to their […]

New innovations in CRM analytics empower teams with AI-powered insights

New innovations in CRM analytics empower teams with AI-powered insights

Recently, Salesforce has announced new innovations in CRM Analytics, formerly known as Tableau CRM, to enable teams across sales, service, and marketing to infuse AI-based insights directly into the workflows. These innovations will help sales, service, and marketing teams across any industry deliver personalized customer experiences driven by data. A recent, “The value of getting […]

Salesforce adds AI to Service and Marketing Cloud to humanize customer experiences

Salesforce adds AI to Service and Marketing Cloud to humanize customer experiences

Understanding the importance of providing personalized experiences to customers, Salesforce has recently launched new features in the Marketing and Service Cloud. These new features in Service and Marketing Cloud leverage AI to humanize the customer experiences with the new conversational intelligence powered by AI, Customer Data Platform and Field Service Innovations. These innovations are expected […]

Introducing Salesforce CodeGen: Conversational AI programming for writing codes

Introducing Salesforce CodeGen: Conversational AI programming for writing codes

Recently, the megacorp Salesforce has launched a new language model, CodeGen, which converts simple English prompts into functional codes. The large-scale language model CodeGen, in simple words, writes programs or codes using the description given by users in natural languages, enabling conversational AI programming. All you need to do is to explain the desired functionality […]

Deliver personalized healthcare experiences with new features in Marketing and Commerce Cloud

Deliver personalized healthcare experiences with new features in Marketing and Commerce Cloud

Recently, Salesforce announced new innovations across Customer 360 for Health to enable healthcare companies to deliver secure and personalized digital experiences to their customers. The new features will deliver Patient Virtual Care, Patient Unified Health Scoring, and Patient Care Coordination. These new innovations, including updates to the Patient Data Platform and Patient Commerce Portal, are […]

Salesforce rolls on New Partner program to empower consulting partners

Salesforce rolls on New Partner program to empower consulting partners

The global CRM leader Salesforce has rolled in new features in their Partner program for consulting partners. The Salesforce economy is thriving and is projected to generate new revenues that will contribute to $1.56 trillion globally by 2026. Businesses around the world hire Salesforce consulting companies to help them with CRM adoption and its successful […]

Salesforce DX: Understanding the basics in 2022

Salesforce DX: Understanding the basics in 2022

Salesforce apart from being the no.1 CRM is also an immensely popular development platform. Its ‘click, not code’ approach to development has made app-building on Salesforce easier and accessible to anyone with inadequate coding experience. But for developers looking to expand upon the capabilities of the platform to innovate and deliver high-performance agile development, Salesforce […]

10 amazing Salesforce facts you can’t ignore

10 amazing Salesforce facts you can’t ignore

Salesforce is a renowned name in the SaaS world. This CRM giant has revolutionized customer management using Cloud technology. Starting out in a small rented apartment in San Francisco, Salesforce today is one of the largest technology companies in the world with numerous acquisitions under its wing. Big corporates around the world including some big […]

Enabling Service Cloud to automate service processes in Manufacturing Cloud

Enabling Service Cloud to automate service processes in Manufacturing Cloud

The CRM giant Salesforce has recently introduced Manufacturing Cloud for Service, a brand new platform built on the Service Cloud for the manufacturing industry. Salesforce rolled on this innovation to help manufacturers deliver faster, smarter, and more personalized services to their customers across any channel. Designed particularly to cater to the needs of manufacturers, this […]

Salesforce Maps Update: New Territory Planning Innovations for Sales

Salesforce Maps Update: New Territory Planning Innovations for Sales

After strengthening the Sales Cloud with new features in the Spring ’22 release, Salesforce has recently announced new Salesforce Maps Territory planning innovations for sales teams. Aimed for empowering the sales operations leader to drive maximum revenue, these new innovations will provide flexibility to plan territories across the field, digital, and hybrid selling models, keeping […]

3 ways AI and Automation will redefine businesses in 2022

3 ways AI and Automation will redefine businesses in 2022

In this era of flexible workspace, businesses need to adapt to scattered teams and digital-first customers faster in order to deliver to the skyrocketing expectations of customers. While offering Salesforce Consulting services, we are often asked how businesses can provide exceptional customer and employee experience in this work-from-anywhere world. Well, the answer lies in AI […]

Hyperautomation: Combining machine learning and AI for a new automation age

Hyperautomation: Combining machine learning and AI for a new automation age

With the rise of digitalization, the year 2022 is expected to witness organizations leveraging on automation for scaling their business processes. While many organizations are setting automation to their digital business, their efforts are just at the surface level. By scaling automation capabilities, organizations can unlock and connect data from anywhere thereby increasing efficiency and […]

Connected data and headless commerce will define the future of commerce in 2022 and beyond

Connected data and headless commerce will define the future of commerce in 2022 and beyond

The year 2021 has seen some incredible business trends and digital accelerations. Customer experience has changed forever with digital accelerations providing more channels, choices and flexibility to their shopping preferences. Customers want more, and the pressure has mounted on businesses to offer a great customer experience with each new offering. Hence, to provide meaningful customer […]

2022 will witness the rise of AI, NFTs, and the metaverse, predict Salesforce experts

2022 will witness the rise of AI, NFTs, and the metaverse, predict Salesforce experts

The year 2021 has seen digital acceleration at its peak, with virtual selling and remote working becoming the new norms of life. However, there is a growing sense of insecurity amongst employees about their jobs. According to the labor department, around 4.4 billion people resigned from their jobs in October this year. So, for businesses […]

Improve your marketing ROI with Salesforce automation in 2022

Improve your marketing ROI with Salesforce automation in 2022

The digital acceleration over the last two years has increased customer interaction, and in turn, has generated a huge amount of unexplored data. This data is a big asset for marketers but if it’s not utilized properly, it’s just a pile. Marketers rely on customer data and strong customer relationships to chalk out successful marketing […]

Spring ‘22 release: Key dates to remember

Spring ‘22 release: Key dates to remember

The rolling 12-month release calendar in Salesforce is about to get filled in again as the Spring ’22 release is quietly making its way. The Spring ’22 sandbox preview is going to be available soon, and it is the best time to try and test the new configurations and features before your org’s production upgrades. […]

Top 10 Salesforce Acquisitions of recent times

Top 10 Salesforce Acquisitions of recent times

The CRM mogul Salesforce has taken over many companies since its inception. The CRM industry is constantly evolving and Salesforce, being a leader in Cloud technology, keeps on dabbling into new technology and products to enhance its product line and stay ahead of the competition. With acquisitions of companies from diverse industries, Salesforce has over 67 […]

Tableau Conference keynote: Unlocking the power of data with new product innovations

Tableau Conference keynote: Unlocking the power of data with new product innovations

The world’s leading analytics platform Tableau has shared its vision of empowering everyone with analytics at Tableau Conference 2021. The central theme of the conference was to outline the importance of analytics for data culture to succeed in the digital-first world. At the conference, Tableau introduced new products and innovations to help anyone unleash the […]

Salesforce innovates Trade Promotion Management  with new capabilities for driving revenue growth

Salesforce innovates Trade Promotion Management with new capabilities for driving revenue growth

Consumer Goods companies spend approximately 20% of their revenue on trade promotions. But two-third of their promotions fail due to their inefficiency in trade and in-store execution. The supply chain disruption and cost of goods further add to this inefficiency and costs the industry almost $100 billion per year. On top of that, using outdated […]

Salesforce and DocuSign come together to automate the contract process with AI-based solutions

Salesforce and DocuSign come together to automate the contract process with AI-based solutions

The global CRM leader, Salesforce announced its global strategic partnership with DocuSign recently to offer combined solutions for enabling contract collaboration through Slack driving digital-first customer experiences. The innovations coming out of this partnership aim to automate the contract procedure with AI-based solutions facilitating customers with an easy process of preparing, signing, and managing contracts […]

Salesforce Field Service: Redefining the mobile  workforce for quality field service

Salesforce Field Service: Redefining the mobile workforce for quality field service

Managing the team of service technicians or field workforce is quite a complex task as it involves many variables that require monitoring and controlling, manually by human labor. This process is not only time-consuming but is also prone to human error. Many organizations fail to deliver a good customer experience because of miscommunication, delay, or […]

Salesforce Flow: Everything you need to know about Process Automation with Flow

Salesforce Flow: Everything you need to know about Process Automation with Flow

In the Winter’22 release Readiness live sessions, speculations were rife that the Process Builder and Workflows rule is about to retire. However, Salesforce later revealed that these features are not going anywhere anytime soon, but there will be no enhancements to them. Instead, they will be focussing on Flow for all future automation investments. In […]

Top 5 features in the new SFMC release to amp up your marketing campaigns

Top 5 features in the new SFMC release to amp up your marketing campaigns

The newest release in Marketing Cloud has rolled in new features for marketers to optimize the value of their data and streamline activities better. This new suite of features enables marketers to track and measure their consumers’ behavior, maximize cross-channel personalization and make their third-party data powerful across the Marketing Cloud and third-party apps. In […]

Salesforce strengthen Sales Cloud with its acquisition of Sales Enablement Provider LevelJump

Salesforce strengthen Sales Cloud with its acquisition of Sales Enablement Provider LevelJump

The CRM leader Salesforce pulls off another acquisition by bringing LevelJump under its wing recently, followed by its acquisition of RPA provider Servicetrace. For the uninitiated, LevelJump is a Canada-based Sales enablement software provider and it is built natively on the Salesforce Platform. Salesforce closed the acquisition recently and with this venture, Salesforce will sync […]

Open Cross border data transfer is eminent for restoring economic growth: Salesforce’ Data Beyond Borders 2.0 report

Open Cross border data transfer is eminent for restoring economic growth: Salesforce’ Data Beyond Borders 2.0 report

In recent times, businesses all over the world have realized the significance of data and how it has become the key to maintaining businesses around the world. Cross-border data transfers have enhanced the agility and reliability of essential services. However, This complex data transfers scenario across G20 economies has increased operational challenges for world business, […]

Sales Cloud New Innovations accelerates growth with Einstein-powered tools

Sales Cloud New Innovations accelerates growth with Einstein-powered tools

Are you struggling to close deals and meet customer expectations in the virtual selling space? If yes, then the world CRM leader Salesforce has solved the problem for you! Salesforce has recently launched a suite of new innovations in Sales Cloud for Sales teams to drive growth through AI-powered insights, integrated sales enablement resources, and […]

Unified CRM systems are inevitable for business resiliency: Forrester Study

Unified CRM systems are inevitable for business resiliency: Forrester Study

In recent research by Forrester Consulting, it has been found that companies are tapping into CRM platform deployment to meet the rapidly changing customer expectations and flexible working environments. Businesses across all industries, in the present scenario, rely on technology including the use of CRM systems to drive personalization, automate and streamline work processes, productivity, […]

Salesforce Winter ’22 release: Detailed timeline with Release notes

Salesforce Winter ’22 release: Detailed timeline with Release notes

The Salesforce ecosystem is abuzz with new releases and events this month. As the most anticipated event, Dreamforce is scheduled for the September 21-23, Winter ’22 release is on the horizon already. Everyone working on Salesforce architecture looks forward to the important releases to witness and seize the newest features and updates for their businesses. […]

Welcome Salesforce+, a new streaming platform to bring live and original content on demand

Welcome Salesforce+, a new streaming platform to bring live and original content on demand

Let’s welcome the new kid on the block, Salesforce+. The quintessential leader Salesforce has recently announced a new streaming service Salesforce+, to broadcast live on-demand content for Salesforce professionals all over the world. Salesforce aims to inspire and motivate trailblazers across various industries and roles with its compelling content to learn and succeed anywhere in […]

Salesforce updates Health Cloud by making its local intelligence HIPAA Compliant

Salesforce updates Health Cloud by making its local intelligence HIPAA Compliant

Salesforce’s family of local intelligence such as Salesforce Maps, Live Tracking, and Territory planning are now HIPAA (Health Insurance Portability and Accountability Act) compliant. Salesforce made this announcement recently and with this Salesforce MAP, an extension of Health Cloud will enable healthcare providers to safeguard the confidentiality of customer information. The CRM leader has been […]

Salesforce ventures into RPA: Acquires RPA provider Servicetrace

Salesforce ventures into RPA: Acquires RPA provider Servicetrace

Recently Salesforce announced that the CRM leader is all set to acquire Robotic Process Automation(RPA) software provider, Servicetrace for an unrevealed amount. To begin with, Servicetrace is a german based software company and after the acquisition, it will be absorbed into Mulesoft. Though the financial details of the deal were not disclosed, the deal is […]

Slack officially becomes a part of Salesforce to create Digital HQ for success from anywhere

Slack officially becomes a part of Salesforce to create Digital HQ for success from anywhere

And it’s official. Slack is now a part of the Salesforce ecosystem. Recently, Salesforce has announced that it has completely acquired Slack Technologies Inc. Coming together, Salesforce and Slack will deliver the Slack-First Customer 360 to offer a single platform for their partners, customers, and workforces to connect and also connect their everyday used apps […]

Empower your business decision making with Salesforce AppExchange Chat and Trusted reviews

Empower your business decision making with Salesforce AppExchange Chat and Trusted reviews

CRM leader Salesforce has introduced AppExchange Chat and Trusted reviews for customers to make informed business decisions by connecting with partners while staying on the partner’s listing page. For customers who are looking to transform their business with Salesforce, AppExchange has been serving as a hub of innovation for them for a long time. Hence, […]

Salesforce becomes a leader as Sales Cloud tops the strategy category in Forrester report 2021

Salesforce becomes a leader as Sales Cloud tops the strategy category in Forrester report 2021

The world’s top CRM, Salesforce, has been named a leader in the Forrester Wave: Salesforce Automation Solution for the Q2 of 2021 report. The report also mentioned that Salesforce dominates the sales application category with a vast ecosystem supporting a massive client base. Salesforce’s engagement strategy, extended developer network, strategic services, and robust products and […]

Low code platforms: The future of app development

Low code platforms: The future of app development

Staying at the top of the game is the dream of every IT business where agility is equivalent to success. To gain a competitive edge over others, organizations vouch for technological advancements and sophisticated tools. This calls for an increased demand for developers. According to a recent survey by Salesforce, 88% of IT leaders feel […]

Salesforce and AWS deepen their partnership for customers to use their combined capabilities together

Salesforce and AWS deepen their partnership for customers to use their combined capabilities together

The world’s best CRM, Salesforce, and top Cloud Service Provider, AWS have expanded their ongoing strategic partnership for customers to leverage both platforms together to build and deploy new powerful applications. The announcement that came on recently is an expansion to both the business giant’s plan to unify developers of both platforms. It will help […]

Salesforce expands Work.com with the new HR Service Center to ease out HR processes

Salesforce expands Work.com with the new HR Service Center to ease out HR processes

Almost a year after rolling out Work.com for post-Covid planning, Salesforce has introduced New HR Service Center to further simplify the complex HR processes in an organization. An expansion to Work.com, the HR Service Center aims to help employers build personalized and engaging experiences for their employees. The new Service Center will help employees adapt […]

Salesforce rolls out Einstein Relationship Insights to help Salespeople build relationships

Salesforce rolls out Einstein Relationship Insights to help Salespeople build relationships

Rejoicing the Sales professionals, The CRM leader Salesforce has announced the arrival of Einstein Relationship Insights built right into Salesforce to help sales reps close deals faster. Einstein Relationship Insights is a virtual assistant that autonomously scans the internet and other internal data sources to explore the relationships between companies, customers, and prospects assisting the […]

Salesforce launches Revenue Optimisation Tools in its Sales Cloud for revenue generation

Salesforce launches Revenue Optimisation Tools in its Sales Cloud for revenue generation

The megacorp Salesforce has launched new features in the revenue optimization tool. The tool can turn out to be a game-changer in creating new avenues for revenue generation in these all-digital times. These updated features will be available within the existing Sales Cloud and will allow Sales teams to redefine their sales processes faster for […]

Salesforce brings interactive drag & drop components to its low-code toolkit

Salesforce brings interactive drag & drop components to its low-code toolkit

Recently, the CRM giant announced drag and drop interactive components. Salesforce has come up with this innovative solution for its nontechnical users. With this, Salesforce users get the ability to create applications without code or low code. Also, Salesforce is working on making its platform easy to use without any complexities. SVP for product management […]

Salesforce and Disney Studios Content Come Together to Accelerate Production with Customer 360

Salesforce and Disney Studios Content Come Together to Accelerate Production with Customer 360

The world’s leading CRM giant, Salesforce, is now an Innovation Partner of The Walt Disney Studios StudioLAB. It is an innovative program that applies new technologies to tackle production challenges. Hence, Salesforce and Disney Studios Content have announced a five-year partnership. They have joined forces to help and support Disney filmmakers and marketers using Salesforce […]

Salesforce Announces Sustainability Cloud Scope 3 Hub for a Sustainable Future

Salesforce Announces Sustainability Cloud Scope 3 Hub for a Sustainable Future

We all know that Salesforce makes it a priority to safeguard the mother earth, and for that, it comes up with unique solutions. Hence, the global CRM leader Salesforce recently announced its Sustainability Cloud Scope 3 Hub. It is an aggressive action to fight against the global climate emergency. This innovation by Salesforce would help […]

Salesforce Summer ‘21 Release Notes are Here: Key Highlights

Salesforce Summer ‘21 Release Notes are Here: Key Highlights

The world’s leading CRM giant recently released its Summer ‘21 release notes, and we can’t keep calm. The time has come when Salesforce users, admins, and developers get new features to play around with. But, hold on, it is just the release notes, and people are going berserk about it. So, today we thought of […]

MuleSoft Research Shows Integration Challenges as a Major Roadblock for Digital Transformation

MuleSoft Research Shows Integration Challenges as a Major Roadblock for Digital Transformation

Recently, the world’s leading integration and API platform, MuleSoft, reported that the integration challenges are a major barrier to digital transformation. Also, MuleSoft’s 2021 Connectivity Benchmark Report found that IT teams spend over a third of their time on integration projects. Besides, large enterprises spend on an average $3.5 million each on custom integrations in […]

Salesforce Invests $40 Million in Community, a Text-Messaging Platform

Salesforce Invests $40 Million in Community, a Text-Messaging Platform

Recently, the Wall Street Journal reported that the #1 CRM leader Salesforce is investing in a text-messaging startup called Community. Salesforce invested $40 million in Community from Salesforce Ventures, the investing arm of the software company. Community Inc. allows creators, brands, celebrities, and other individuals to connect with their audiences through texts. Besides, this new […]

Salesforce to launch standards for mobile apps to verify Covid-19 vaccine processes

Salesforce to launch standards for mobile apps to verify Covid-19 vaccine processes

According to a report by The Wall Street Journal, Salesforce is all set to launch global standards for mobile apps that will be capable of verifying if someone has received the Covid vaccine or not. Also, the report states ‘The Vaccination Credential Initiative’ standard would feature data that includes name and birthdate. You can also […]

Gear Up for MuleSoft Composer: Salesforce’s First UI Embedded Integration Tool

Gear Up for MuleSoft Composer: Salesforce’s First UI Embedded Integration Tool

Connecting apps and data for faster experiences just got easier! MuleSoft has recently announced MuleSoft Composer, which will allow you to integrate your data in Salesforce for connected experiences. For your information, Salesforce acquired MuleSoft in March 2018. Also, this composer does not require you to write codes. Above all, it is the first integration […]

Top Reasons how Salesforce became Silicon Valley’s Best Tech Investor

Top Reasons how Salesforce became Silicon Valley’s Best Tech Investor

Recently, the global CRM leader, Salesforce, reported a $2.17 billion annual gain from the investment it made in other tech companies. CEO Marc Benioff is not only the best when it comes to making those billion-dollar investments in Cloud companies like Slack and Tableau, but his continuous efforts have made Salesforce shift to a major […]

What’s new in the Salesforce Marketing Cloud Latest Release

What’s new in the Salesforce Marketing Cloud Latest Release

The global leader of CRM, Salesforce, always comes up with interesting updates to make the lives of Salesforce users easier. Salesforce has brought some innovative features to the Marketing Cloud. So, today we are going to share these features with you. Let’s see how Salesforce is going to make your work easier with Marketing Cloud. […]

Salesforce Cloud 3.0: A Glimpse into our Post-Pandemic future

Salesforce Cloud 3.0: A Glimpse into our Post-Pandemic future

Have you ever thought about our post-pandemic future? The increasing pace of mass vaccination drive makes us wonder about what the future holds for us. Earlier, we used to think about the COVID-19 vaccines, and now that they are here, we think about when things will get back to normal.  Recently, Salesforce organized its World […]

Google vs Salesforce for Vaccine Management: Which is more effective?

Google vs Salesforce for Vaccine Management: Which is more effective?

The pandemic has negatively impacted our way of living, and we just cannot wait to get back to the way we lived before. But with all due respect to our scientists, we have several vaccines available all around the world. Thus, to make vaccine management easy, tech giants are coming to help all of us.  […]

Salesforce Spring ‘21 Release: Major changes in Salesforce Clouds

Salesforce Spring ‘21 Release: Major changes in Salesforce Clouds

Salesforce always comes up with interesting features and releases. Today, we are sharing with you the top improvements Salesforce has made in the Spring ‘21 release. It has almost put variations in many of its clouds. So, let’s dive straight into these features: Salesforce Sales Cloud Forecast Adjustments: You can now access your forecasting from […]

How can Salesforce Vaccine Cloud help to Accelerate Global Vaccine Management?

How can Salesforce Vaccine Cloud help to Accelerate Global Vaccine Management?

Salesforce, the global CRM leader, recently announced  Vaccine Cloud. This innovation is a technology that will help government agencies, healthcare organizations, businesses, nonprofits, and educational institutions to manage their vaccine programs efficiently. Now that safe and effective COVID-19 vaccines are available, every country is determined to get the shots in the arms of every individual. […]

Top 6 Highlights of Salesforce Spring ’21 Release

Top 6 Highlights of Salesforce Spring ’21 Release

The time has come when Admins, Developers & Consultants get new features and functionality to play around with, and users get productive features and improved UI. Yes, you got it right! The global CRM leader Salesforce is back with its Spring release. One of the many advantages of using Salesforce is that it continuously tries […]

Salesforce Predictions for 2021: Best innovations that will help Salesforce reach new heights

Salesforce Predictions for 2021: Best innovations that will help Salesforce reach new heights

The world’s number one CRM leader Salesforce has once again come up with another smart innovation. Salesforce on Tuesday launches Loyalty Management that aims to build customer loyalty programs for B2B and B2C companies. Also, It is built on the Customer 360 platform and would allow businesses to deliver better customer experience throughout the customer […]

Salesforce launches Loyalty Management: Better Customer Engagement for B2B, B2C companies

Salesforce launches Loyalty Management: Better Customer Engagement for B2B, B2C companies

The world’s number one CRM leader Salesforce has once again come up with another smart innovation. Salesforce on Tuesday launches Loyalty Management that aims to build customer loyalty programs for B2B and B2C companies.  Also, It is built on the Customer 360 platform and would allow businesses to deliver better customer experience throughout the customer […]

Best Features of Salesforce Sales Cloud to take your business to new heights

Best Features of Salesforce Sales Cloud to take your business to new heights

Salesforce Sales Cloud is a customer relationship software platform created by the world’s #1 CRM leader, Salesforce. It helps to support sales, marketing, and customer support in both business-to-business (B2B) and business-to-customer (B2C) contexts. If you are wondering how it can help you perform better business activities? Then, you are in the right place. So, […]

Salesforce Einstein Automate: Smart Workflows to Automate Anything

Salesforce Einstein Automate: Smart Workflows to Automate Anything

The world’s #1 CRM leader Salesforce has come up with another smart innovation. It is the new Salesforce Einstein Automate that would combine artificial intelligence, data integration, and industry-specific workflows in a single platform. It would also help businesses to work efficiently on digital platforms and automate complex processes in just days. Let’s see what […]

Salesforce’s biggest event ‘Dreamforce To You 2020’ just got over!: Key Highlights

Salesforce’s biggest event ‘Dreamforce To You 2020’ just got over!: Key Highlights

The global pandemic has changed everything, from the way we live to the way we work. Usually, at this time of the year, Trailblazers fly to San Francisco to become a part of the biggest software conference. But this year, Salesforce brought the magic of Dreamforce to our kitchens & living rooms! Dreamforce To You […]

Salesforce Hyperforce: Reimagining Salesforce platform architecture

Salesforce Hyperforce: Reimagining Salesforce platform architecture

On Dec 2, 2020, the global CRM leader announced Salesforce Hyperforce, to reimagine the Salesforce platform architecture built to securely and reliably deliver the Salesforce Customer 360. That includes Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Industries, and more, on major public clouds. Hyperforce is set to have a complete re-architecture of Salesforce to […]

Dreamforce To You 2020: Salesforce’s Biggest Announcement!

Dreamforce To You 2020: Salesforce’s Biggest Announcement!

The global pandemic surrounding all of us has transformed everything, our approach to life has been drastically changed. But the global CRM leader, Salesforce has a solution for everything. Hence like everything Dreamforce To You 2020 is also online, unlike its previous editions. On December 2, 2020, Marc Benioff, CEO of Salesforce, gave a kick-start […]

Dreamforce 2020: For Everyone, From Anywhere

Dreamforce 2020: For Everyone, From Anywhere

Dreamforce is the biggest and the most awaited tech conference hosted by Salesforce. It brings together thousands of IT professionals, industry experts, and leaders. But this year, due to COVID-19, in the 17 years of Dreamforce, it is going to be held virtually. It is great news for all those people who always wished to […]

Best Salesforce Integration Services and Tools to take your Organization to the Next Level

Best Salesforce Integration Services and Tools to take your Organization to the Next Level

Businesses all around the world have Salesforce’s #1 CRM to empower their productivity and boost sales. Every organization knows what works for them to get a hold of its growth and to function efficiently. But one of the best things that an organization can do is integrating Salesforce with other effective tools. These tools work […]

A glimpse into the Salesforce Winter 21 Release Preview

A glimpse into the Salesforce Winter 21 Release Preview

The Winter 21 Release has many new and exciting innovations across the Salesforce platform including Work.com customer apps, Customer 360 Audiences, Security center, and Salesforce.org Elevate.  Let’s dive deep into them! Work.com Work.com has three new customer apps.  Queue Management: It connects digital and in-person experiences safely. Broadcast Messaging: It allows you to reach the […]

How can Salesforce Sales Cloud help you boost productivity and drive growth?

How can Salesforce Sales Cloud help you boost productivity and drive growth?

COVID-19 outbreak has confined everyone to their homes. It’s not just you and me but the entire world has gone to standby. Every business is trying to keep up by working from home and incorporating innovative technologies. The team that has been the most impacted is the sales team. They are neither able to meet […]

How does Salesforce CRM help you?

How does Salesforce CRM help you?

Aiming to improve business relationships, Salesforce  CRM is a digital platform that manages all your business processes, details on customers and prospective customers, defines workflows, and streamline processes. It is the key to any business’s growth if managed efficiently! So what can it do for you? 1. Find your prospects The challenge that most companies […]

Top survey form builder apps in Salesforce

Top survey form builder apps in Salesforce

Gathering your customer data is crucial. Especially in 2020 when almost every organization is working around the customer. Your customers’ expectations have increased. They want customization, personalization, and security. Understanding that there are a lot of tools out there to build web forms and surveys but which one should you choose? To help you out, […]

Salesforce Feedback Management vs. Salesforce Surveys

Salesforce Feedback Management vs. Salesforce Surveys

Prioritizing the customer relationship of Customer Relationship Management, Salesforce launched the Salesforce Feedback Management to understand its customers in this time of uncertainty. With this, Salesforce empowered its employee, partners, and key stakeholders to deliver remarkable customer experience and drive success for the company. But it already had Salesforce Surveys. So, why did it launch […]

Best Data recovery tools for Salesforce

Best Data recovery tools for Salesforce

Salesforce keeps Customer Experience on the highest priority and it aims to win its customers with all its solutions. However, Its data recovery service was very slow and unreliable. It used to take 6-7 days to recover data and there was no guarantee. So on July 31, 2020, Salesforce discontinued its Data Recovery Service leaving […]