Salesforce has announced two new product suites for sales and service teams, designed to simplify tech stacks and create exceptional customer experiences. The Sales and Service Suites bring together best-in-class solutions across the Customer 360 to help any company drive cost savings and create exceptional customer experiences. While The Sales Suite is designed to empower […]
Customer Data Platforms (CDP) have proven their value as the first step to personalizing customer relationships and are increasingly seen as a cornerstone of larger business transformations. Customer Data Platform, essentially collects, unifies, and manages customer data from multiple sources to create a unified customer profile. But the most significant capability of CDP is its […]
Just a few days after launching new Commerce Cloud solutions for the Automotive industry, Salesforce unveiled some brand new innovations in Commerce Cloud to help organizations across diverse industries boost revenue while driving efficiency and reducing costs. The innovations are designed in a way that companies across different industries such as healthcare, manufacturing, technology etc can […]
The healthcare industry has seen the incredible potential of a healthcare CRM since Salesforce Health Cloud was released in 2016. With this powerful tool, patient care teams can work together better, strengthening patient-provider relationships, and ultimately leading to improved health outcomes. Also, the introduction of Vaccine Cloud and updates in the Heath Cloud is yet […]
Recently, Salesforce unveiled Analytics Performance Bundle, an easy-to-use, self-service platform to save costs and scale the power of analytics across every organization. The Analytics Bundle is essentially a packaging of four Tableau tools that help businesses gain real-time insights and make decisions quickly while maximizing savings and delivering success. The consolidated bundle comprises of Tableau […]
Beginning in 2022, Pardot is going to be known as Marketing Cloud Account Engagement. Now, the idea it generally effuses is that it’s either a part of the Marketing Cloud or a version of it. Both are, however, wrong. Even if you search for marketing automation both will show in search and further deepen the […]
Salesforce’s new technology in Salesforce Contact Center brings automation and intelligence to contact centers that will not only help transform customer interactions but also cut down costs that your business is constantly pouring into these services. Salesforce Cloud Contact Center includes an extensive set of features that enable agents to get real-time data from different […]
Choosing between Salesforce Sales Cloud or Financial Services Cloud is often a dilemma for businesses. While Salesforce Sales Cloud provides a comprehensive set of tools required for Sales, Salesforce Financial Services Cloud comes with industry-specific features. So, if you are wondering which is the best CRM for your financial sales, we will try to help […]
Salesforce brings focus to the automobile industry, by introducing Automotive Cloud. It integrates with Driver360, one of the 13 industry-specific solutions, to allow the associated companies to make the most of their data. Right now, the automobile industry is amidst a turbulent time brought about by the introduction of electric vehicles and direct-to-consumer models. “But […]
Did you know that an average business loses around 20-80% of its customers to unsatisfactory customer service?Yes, you read that right! A strong customer relationship based on trust and communication goes a long way in retaining customers. Revolutionizing the customer experience through automation and personalization can help you create a loyal customer base. So, how […]
Salesforce recently launched Salesforce Genie, which was introduced as “the most significant shift to the Salesforce platform” in more than 20 years by Salesforce CEO Bret Taylor. Salesforce Genie takes Customer Data Platform a step further by updating customer data in real-time and making it available across Salesforce’s entire suite of products. Genie integrates data […]
A Customer data platform (CDP) is basically a collection of software that creates a persistent, unified customer database that can be used by different systems. Here, data is collected from different sources, then it is cleaned and finally merged to create a single customer profile. Other marketing systems can then employ this structured data for […]