The holiday season is fast approaching, and it’s important to stay ahead of the curve in the ever-evolving world of retail. In 2023, the holiday market is presenting unique challenges and opportunities, driven by a global sales projection of approximately $1.19 trillion for November and December. While this figure represents a commendable 4% increase compared […]
Sales serve as the end goal for businesses of all types and sizes. Sales have seen the transition from door-to-door service to the new age of AI-based sales with Salesforce Sales Cloud. With the evolution of the sales process, a big shift is seen in the customer’s outlook. In today’s scenario, customers have the highest […]
Recently, at the Tableau Conference, Salesforce announced Tableau GPT and Tableau Pulse to enable users to analyze data automatically, anticipate user needs, and generate actionable insights in the era of generative AI. After bringing the power of Einstein GPT and Data Cloud in Sales Cloud and Flow, Salesforce is all set to bring the next […]
Empowering the sales teams, Salesforce recently released five new Sales Cloud capabilities that leverage the power of real-time data from Einstein GPT and Data Cloud. Sales teams, at present times, are facing numerous challenges in achieving their quotas and meeting customer expectations. In fact, only 28% of sales reps expect to hit their sales targets. […]
Salesforce continues to supercharge its suite of products with the power of Einstein GPT and Data Cloud. After flow, Salesforce brings the combined capabilities of these platforms into Field Services innovations. Recently, Salesforce announced new innovations for Salesforce Field Service, fuelled by Data Cloud and Einstein GPT. These innovations will not only generate insights but […]
Strengthening its suite of automation tools, Salesforce integrates Einstein GPT and Data Cloud to Flow. By combining these two powerful platforms with Flow, Salesforce aims to help businesses work more efficiently to build automation powered by AI with better usability, accessibility, and increased speed. Furthermore, to help businesses get the best out of these platforms, […]
Salesforce has announced two new product suites for sales and service teams, designed to simplify tech stacks and create exceptional customer experiences. The Sales and Service Suites bring together best-in-class solutions across the Customer 360 to help any company drive cost savings and create exceptional customer experiences. While The Sales Suite is designed to empower […]
Customer Data Platforms (CDP) have proven their value as the first step to personalizing customer relationships and are increasingly seen as a cornerstone of larger business transformations. Customer Data Platform, essentially collects, unifies, and manages customer data from multiple sources to create a unified customer profile. But the most significant capability of CDP is its […]
Just a few days after launching new Commerce Cloud solutions for the Automotive industry, Salesforce unveiled some brand new innovations in Commerce Cloud to help organizations across diverse industries boost revenue while driving efficiency and reducing costs. The innovations are designed in a way that companies across different industries such as healthcare, manufacturing, technology etc can […]
The healthcare industry has seen the incredible potential of a healthcare CRM since Salesforce Health Cloud was released in 2016. With this powerful tool, patient care teams can work together better, strengthening patient-provider relationships, and ultimately leading to improved health outcomes. Also, the introduction of Vaccine Cloud and updates in the Heath Cloud is yet […]
Recently, Salesforce unveiled Analytics Performance Bundle, an easy-to-use, self-service platform to save costs and scale the power of analytics across every organization. The Analytics Bundle is essentially a packaging of four Tableau tools that help businesses gain real-time insights and make decisions quickly while maximizing savings and delivering success. The consolidated bundle comprises of Tableau […]
Beginning in 2022, Pardot is going to be known as Marketing Cloud Account Engagement. Now, the idea it generally effuses is that it’s either a part of the Marketing Cloud or a version of it. Both are, however, wrong. Even if you search for marketing automation both will show in search and further deepen the […]
Salesforce’s new technology in Salesforce Contact Center brings automation and intelligence to contact centers that will not only help transform customer interactions but also cut down costs that your business is constantly pouring into these services. Salesforce Cloud Contact Center includes an extensive set of features that enable agents to get real-time data from different […]
Choosing between Salesforce Sales Cloud or Financial Services Cloud is often a dilemma for businesses. While Salesforce Sales Cloud provides a comprehensive set of tools required for Sales, Salesforce Financial Services Cloud comes with industry-specific features. So, if you are wondering which is the best CRM for your financial sales, we will try to help […]
Salesforce brings focus to the automobile industry, by introducing Automotive Cloud. It integrates with Driver360, one of the 13 industry-specific solutions, to allow the associated companies to make the most of their data. Right now, the automobile industry is amidst a turbulent time brought about by the introduction of electric vehicles and direct-to-consumer models. “But […]
Did you know that an average business loses around 20-80% of its customers to unsatisfactory customer service?Yes, you read that right! A strong customer relationship based on trust and communication goes a long way in retaining customers. Revolutionizing the customer experience through automation and personalization can help you create a loyal customer base. So, how […]
Salesforce recently launched Salesforce Genie, which was introduced as “the most significant shift to the Salesforce platform” in more than 20 years by Salesforce CEO Bret Taylor. Salesforce Genie takes Customer Data Platform a step further by updating customer data in real-time and making it available across Salesforce’s entire suite of products. Genie integrates data […]
A Customer data platform (CDP) is basically a collection of software that creates a persistent, unified customer database that can be used by different systems. Here, data is collected from different sources, then it is cleaned and finally merged to create a single customer profile. Other marketing systems can then employ this structured data for […]