5 Best Strategies to Increase Sales Productivity in 2023

5 Best Strategies to Increase Sales Productivity in 2023

Sales productivity plays a crucial role when it comes to success in any business. In the ever-changing landscape of digital technology and economic uncertainty, it is essential to stay up to date with the latest strategies and tactics to ensure that your sales team remains as productive as possible.

Sales productivity becomes optimum when we combine sales efficiency and sales effectiveness in our sales strategy.

In this blog post today, we’ll be taking a look at five of the best strategies to increase sales productivity in 2023, so that your sales drive more revenue and stay ahead of the game.

1. Maximize sales teams' potential

Empowering your sales team with the right tools is essential for maximizing their potential to deliver the best results. 

Coaching and training your sales team can be incredibly rewarding for both you and your staff. 

With modern sales engagement tools, managers can access real-time insights and analytics, giving you a better understanding of performance and where improvements can be made. 

You can also experiment with different approaches or configurations and share the lessons with the wider team. Investing in training and development can help your team reach its goals and maximize its value to the team.

2. Leverage Automation

With automation taking precedence in businesses more than ever, leaning toward it will surely boost your sales productivity.

Automation is revolutionizing the efficiency of sales teams. It eliminates low-value, repetitive tasks, letting salespeople focus on the stuff that really matters – selling and driving success. 

Today’s intuitive, connected, and integrated sales systems provide salespeople with the tools they need – like prioritized task lists, helpful prompts, valuable insights, and trends – to help them reach their maximum productivity.

3. Know your customer’s needs

Appreciating customer needs is key to sealing the deal. Having access to abundant customer data, salespeople can gain a better understanding of their customers and the challenges they face. With this information, salespeople can have meaningful conversations at the right times and make informed proposals on how their business can help. 

By showing empathy and providing accurate insights, sales teams can create a pipeline of opportunities that can deliver revenue growth and value for customers.

4. Collaborate and share data via a single source of truth

With a single source of truth, sales teams and their leaders can collaborate much more easily and drive sales productivity more effectively. Sales teams often need to switch between systems and sift through mounds of data which consumes time and can ultimately distract them from the task of hand-selling.

Hence, by turning to a unified system, the sales team can maximize their chances of providing the best customer experience. By collaborating on a single source of truth, they can view customers’ journeys, and connect and share data in real-time. 

As a result, they will have a detailed understanding of each customer — including the stage and health of each deal helping them to create the most personal and relevant customer experience possible.

5. Implement Social Selling

Big brands like Shopify and Salesforce collaborating with social media platforms like Twitter and Youtube suggest how much bigger a role social media platforms play in connecting with new prospects and increasing sales productivity.
Reports suggest that businesses that prioritize social selling are 51% more likely to reach their sales quotas.
So, by crafting an effective Social media strategy using the tools offered by many channels, you can create more sales opportunities in 2023 and beyond.


Summing up, with these simple sales strategies, you can drive productivity and more revenue in 2023 and ahead.

However, you might need the help of an expert Salesforce consultant to help you implement the benefits of various sales tools in Salesforce. Do not hesitate to talk to us at Outsource Salesforce and let us help you achieve Salesforce success!