Salesforce announces Google Merchant Center Integration
Salesforce has recently announced an integration with Google Merchant Center that enables merchants to showcase the products they have available in local stores.
Despite the rise of online shopping, local stores have retained their importance as shopping destinations. And as customers are increasingly relying on online searches to check product availability before making in-store purchases, this new Google integration with Commerce Cloud is going to be a win-win situation for customers and merchants alike.
Let’s dive deep into the benefits of this integration:
What the Salesforce and Google Merchant Center Integration offers
The Google Merchant Center integration offers a host of benefits for both customers and merchants.
- By streamlining how inventory data is shared with Google Merchant Center, Commerce Cloud customers can easily turn inventory data into free and paid local product listings on Google Search, the Shopping tab, Google Maps, and more.
- This improves local product discoverability and store traffic by showcasing accurate product information such as availability and price to shoppers looking for nearby options.
- Moreover, the integration is set to revolutionize the local shopping experience by enabling customers to check whether a product is in stock before visiting a store.
Salesforce’s integration with Google Merchant Center is a meaningful update as Google merchants using Commerce Cloud can now show shoppers what they have in store.
By showing customers the precise products they’re looking for in real-time, merchants can reach new audiences across free and paid Google surfaces, helping them unlock new revenue streams.
In conclusion, the Salesforce and Google Merchant Center integration is a game-changer for local shopping. By making inventory data available in real-time, customers can find the products they need when they need them, while merchants can reach new customers and discover new revenue streams.
If you are interested to leverage the new integration benefits into your org, get in touch with the Commerce Cloud experts at Outsource Salesforce. Click here to book your demo now!