Top 5 advantages of using Salesforce CRM in the Healthcare Industry

December 1, 2022 Post By - Team Outsource

The healthcare industry has seen the incredible potential of a healthcare CRM since Salesforce Health Cloud was released in 2016.
With this powerful tool, patient care teams can work together better, strengthening patient-provider relationships, and ultimately leading to improved health outcomes.

Also, the introduction of Vaccine Cloud and updates in the Heath Cloud is yet another proof of Salesforce’s ability to quickly adapt and address different healthcare scenarios.

As a Salesforce consulting partner providing services to various industries including Healthcare, we have observed tremendous benefits of leveraging Salesforce CRM in the healthcare sector.

In this blog, we have outlined the top five benefits of using Salesforce CRM in the healthcare industry. Check them out.

1. Unify disparate systems and remove data silos

Known to be a champion in connecting siloed systems, Salesforce brings its powerful integration technology to the healthcare industry as well.
It has been seen that shows that typical hospitals usually have 16 different Electronic Health Record systems.

Salesforce can unify these separate systems and data points, such as insurance claims, lab reports, billing, and marketing, via Health Level 7 APIs and tools like Mulesoft Accelerator for Healthcare.
By gathering all of a patient’s previously disjointed information in one central location, healthcare providers can improve their efficiency, make informed decisions, and spend more time on patient-centric care.

2. Maintain Data Security

Healthcare organizations need to prioritize data security to protect patient safety and avoid costly data breaches.

Salesforce Shield and Health Cloud provide healthcare companies with the tools they need to remain in compliance with HIPAA and HITRUST regulations. These platforms offer comprehensive protection for electronic protected health information (ePHI), allowing only authorized users to access the encrypted data. Additionally, the media provide a way to closely monitor user interactions and keep track of data activity.

3. Make Intelligent Use of data

With Salesforce, healthcare professionals are empowered to make informed decisions that improve patient outcomes and boost satisfaction. By using tools like Tableau CRM, healthcare businesses can derive actionable insights to anticipate and meet patient needs. And with Risk stratification, they can spot high-risk patients and enroll them in targeted care management programs.

4. Deliver Personalized Patient care

Healthcare providers can leverage Salesforce Health Cloud’s integration with Service Cloud to form Care Teams from a patient’s care community.

These teams can access unified care management plans, assign tasks, and communicate via messaging from any device, like Salesforce Case Teams. They can also utilize other Service Cloud features such as Knowledge and more.

5. Get Improved Team Collaboration

Healthcare providers can create Care Teams comprised of patient care community members thanks to Salesforce Health Cloud’s embedding in Service Cloud.

With Salesforce Case Teams, these teams can view unified care management plans, assign tasks, and communicate via messaging from any device.

Wrap-Up

That brings us to the end of the blog. We hope you enjoyed the info shared in the blog. And if you are keen to leverage the benefits of using Salesforce CRM in your healthcare business, be sure to talk to the industry experts at Outsource Salesforce today.