Salesforce Commerce Cloud: All Things you need to know
The eCommerce trends for 2022 reveals that AI, Omnichannel Digital Strategy, Enhanced Planning of Order Distribution and Fulfillment, and Mobile Shopping are going to dominate the commerce industry.
Also, Salesforce’s 4th Edition State of the Connected Customer Report says that almost 60% of the customers are expected to shop more often on online platforms in the future.
So, to cater to all the potential customers and deliver impactful customer experiences, Businesses need advanced tools that meet the requirements of modern commerce and simplify both B2C and B2B selling and buying experiences.
One such tool is Salesforce Commerce Cloud!
Therefore, in today’s blog, Outsource Salesforce, your Salesforce Implementation Consultant, will present to you the vast and out-of-box functionalities of Salesforce Commerce Cloud. This powerful solution helps B2C and B2B businesses drive revenue and build loyalty by connecting commerce to sales, service, marketing, and plenty more.
Let us get started.
Salesforce Commerce Cloud: An overview
In the year 2016, Salesforce took over Demandware, a cloud-based eCommerce service provider in Burlington, Massachusetts. Combining Demandware’s technology with Salesforce, the CRM leader created Salesforce Commerce Cloud to provide a unified platform for eCommerce businesses.
Essentially, Commerce Cloud helps B2C companies manage their websites and enhance customer shopping experiences. But this platform also benefits B2B companies by providing the flawless, self-service experience of digital shopping with all the essential B2B functionality they demand.
Speaking of the benefits of this platform, Commerce Cloud helps businesses harness the power of AI
- to build better digital experiences,
- control marketing and merchandising
- Personalize to drive growth
- Boost Online revenue
- Engage more business
- Scale the business
Features Of Commerce Cloud
An inherent part of the Salesforce Customer Success Platform, Commerce Cloud can be connected with other Salesforce Clouds. Commerce and Service, Commerce and Marketing, and Commerce and DMP enable businesses to offer best-in-class services, build personalized marketing campaigns and utilize data better.
Here are some amazing features of this Cloud-
- Comprehensive development platform
- Multiple site management
- Pre-built Integrations
- Storefront Reference Architecture
- Product Management
- Order Management
- Targeted promotion management
- Customer Segmentation
- Native targeting and A/B testing
- Commerce Cloud Digital to create responsive sites and optimize mobile payment.
Well, that was just an overview of the Salesforce Commerce Cloud. We will be curating more information about this in our upcoming blogs, stay tuned with us! And if you need help with the adoption and implementation of Salesforce, our expert Salesforce Implementation Consultants are just a demo away! Get in touch!