Dreamforce 2022: Main Highlights
This year’s Dreamforce by Salesforce was held at the Mascone centre in San Francisco from Sept 21st to 23rd. The biggest event of Salesforce was also streamed live on Salesforce+ and a whooping 1,71,000 people from across the world registered for the event.
The three-day event focused on trailblazers, sustainability and customer success stories.
Let’s take a look at the standout features of the Salesforce Dreamforce 2022
1. Enhance your Customer Experience with Salesforce’s Genie
Salesforce’s Genie has been labelled as “the most significant shift to the Salesforce platform” by Salesforce CEO Bret Taylor. It integrates data at every step of customer experience across channels and presents a single unified customer profile.
2. Unveiling of New Slack Innovations
Slack released Slack Canvas, Slack Huddles and Slack Platform for developers. Slack Canvas is the brand new digital surface that forms a persistent layer allowing users to store information and move work from one centralised platform. 15 new Salesforce integrations for Slack were also announced at the Salesforce Dreamforce 2022.
3. Steps toward Sustainability
Climate change was also one of the central topics of discussion at the Dreamforce 2022. Marc Benioff introduced the audience to Net-Zero Cloud and Net Zero Marketplace. Net-Zero cloud helps companies efficiently manage their sustainability data whereas Net Zero Marketplace aims to empower companies to achieve net-zero emissions.
4. Partnership with WhatsApp
Salesforce announced the integration of Whatsapp with Salesforce Customer 360 at Dreamforce 2022. The integration will bring instant messaging to the Customer 360 platform.
5. Onboarding of Snowflake and Amazon’s SageMaker
Salesforce is also partnering with AWS and Snowflake. The onboarding of Snowflake will help customers make the most of the facilities available in Salesforce’s Genie. The AWS-Salesforce partnership will bring SageMaker (a machine learning platform) onto the Salesforce platform.
That was all for Salesforce Dreamforce 2022. The main focus, this year was on Salesforce’s Genie. This real-time CRM is expected to enhance the existing customer experience.
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