Enabling Service Cloud to automate service processes in Manufacturing Cloud
The CRM giant Salesforce has recently introduced Manufacturing Cloud for Service, a brand new platform built on the Service Cloud for the manufacturing industry.
Salesforce rolled on this innovation to help manufacturers deliver faster, smarter, and more personalized services to their customers across any channel.
Designed particularly to cater to the needs of manufacturers, this platform facilitates integration with their company ERP platform (Enterprise Resource Planning).
It also comes with inbuilt processes and a data model to empower products & service teams and technicians to manage customer service effectively.
Salesforce’s commitment to the Manufacturing Cloud space begins with the new innovation
According to a Salesforce latest Trends on Manufacturing report, around 56% of manufacturers participating in the survey believe the changes in customer expectations and customer service capabilities are permanent.
Thus, the manufacturers are now looking to modernize their service processes with automation to strengthen their customer loyalty. They are looking to capitalize on the capabilities of customer service to turn it into a revenue generation tool.
Moreover, Manufacturing Cloud for Service built on Service Cloud fulfills Salesforce’s early commitment to the manufacturing industry to bring a full-fledged platform to manage all customer-centric operations.
The focal points of the new innovation are discussed below.
Key Features of Manufacturing Cloud for Service
Drive efficiency with Automated Service processes
The Digital Power Automation powered by Omni Studio allows customers to create automated workflows throughout the manufacturing ecosystem. As a result, customers’ issues can be resolved faster by referring to contextual information from varied sources.
Manufacturing customers can initiate claims from a portal and get guidance with the form-filling process. The operation teams can then address the case and evaluate it with ERP platform data to settle claims faster.
Improve Predictions with Service part forecasting tool
The forecasting Framework offered by this new tool enables manufacturers to get a holistic view of demands and volume predicted. This tool analyzes various customer service data to inform part plans.
Get Customer feedback to refine customer experiences
Manufacturers can receive feedback from customers at every point of the interaction using the native Salesforce surveys. They can use these insights to develop strategies and deliver better customer experiences.
Wrap Up
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